The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Jamie Cawdell is the Assistant Programme Controller at Radio Essex in England. He is also the curator the CHR Prep Service which is used on radio stations around the world including Virgin Radio in Canada and Z100 in New York. Over the years, we have seen many of radio's best branch out into other facets of the business. Whether it was John Mielke in the 90's starting his Milkman Unlimited business, Matt Fogarty or Drake Donovan shifting from Creative to voice imaging, or Bob & Sheri or Humble and Fred taking their show independent, there is always entrepreneurial latitude in the radio space.
In this episode you will hear how Jamie got started in radio, the ins and outs of producing a breakfast radio show, and why he started the CHR Prep Service. We also get into what preparing for your show really constitutes and what radio talent is looking for before they head into the studio every day to perform OR record.
If you are a regular listener to the show, please consider the one month free trial Jamie is offering.
And we thank our other supporters including:
nLogic for the data assistance.
Megatrax for the music you hear on the program.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
