The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
In all the years we've been doing this podcast, we've seen lots of radio lovers come and go. That might lead you to believe you've seen the most knowledgeable, radio-obsessed folks in the industry already, but believe me when I say they pale in comparison to Kat Carter.
Kat, also known as The Radio Nerd, has made her whole brand based on knowing cool things about radio (if that wasn't obvious from her title). She started The Radio Nerd in 2019 after ten years of working in the industry, and has since grown to have tens of thousands of followers across her various social medias.
To catalogue all the things she touches on would take ages, but to give you an idea: Her website contains blog posts about the state of radio and voiceover, as well as preserving radio dramas of years past from legends like Orson Welles. Her TikTok features tons of helpful tips for aspiring broadcasters, as well as just being generally very funny. Her Instagram is full of neat little tidbits of information, history, and plenty of motivation for anyone interested on radio... The list goes on. The point is, Kat knows radio and isn't afraid to show it.
We discuss Kat's radio days, especially her time as music director at CHUM FM in Toronto, which is where she says she really started to get her confidence up. She shares some of the secrets to building a great program, as well as what caused her to eventually pivot away from working in radio to pursue voiceover instead. If you consider yourself a radio nerd of any degree, you'll enjoy everything Kat has to offer.
As mentioned, you can find Kat on YouTube, TikTok, Instagram, Facebook, and of course her website.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
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For transcription of this episode, click here.
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