The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I have launched a new podcast! With a little help from my Podcast Super Friends. In the past you have heard stories from for radio program director Jon Gay aka Jag in Detroit, and Catherine O'Brien from Branch Out Programs. Meet Johnny Peterson who is the same age as my twin boys.
Johnny went to Texas Christian University and studied marketing. When it came to audio... he learned the rest on his own. It's amazing what you can pick up from You Tube and by getting together with other podcast Super Friends. He has been working with companies to build outstanding branded podcasts like The Fort with Chris Powers. and Owner Occupied with Peter Lohmann. Both of those podcasts are in the real estate sector.
You can connect with Johnny on his website.
Also if you would love to listen to the 5 of us nerd out on podcasting every month, just follow anyone of our social accounts and hit subscribe or Follow and you'll get notifications when we go live.
Johnny Podcasts YouTube.
Sound Off Media Company on YouTube.
And head over here to connect to the Podcast version.
Click Here for a Transcript of the show.
Also a thanks to our latest sponsor, The CHR Prep Service.Click to get a free trial.
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