The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of radio and has worked on air, and as a program director. Matt has worked with podcasters since 2016 to increase their audience and the amount of time engaged on their audio.
⚡️mattcundill@getalby.com
Lauren Passell is the owner of Tink Media. Her experience in Public Relations . gives her a unique perspective. But simply put, podcasting is public relations. Everything from getting the guest, preparing the show, and marketing and promoting the show is what a great PR firm executes; all in the name of messaging and creating audience awareness. Lauren along with Arielle Nissenblatt, embarked on podcasting's ultimate PR campaign with last April with the "Adopt-a-Listener" podcast initiative to recruit more people to connect with podcasts.
I was speaking with lauren about podcast marketing – it felt very therapeutic hear someone with an equal disdain for wasting money on social media ad spending and the need to upgrade our podcast artwork.
Lauren offers free podcast marketing suggestions in her newsletters that you can find here:
Podcast The Newsletter
Podcast Marketing Magic
Lauren and I also spoke at length about promos swaps. Tink Media has a place where you can find some people to do a promo swap with.
You can also do a little exploration with your podcast neighbourhood by using Rephonic's cool tool.
This show is made possible every week by contributors like:
Blurve: A great way to help you prep your Show.
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
