The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
This week's guest is Dave Beasing. Dave is the CEO of Sound That BRANDS, an audio production and consultation company with a focus on creating brand-affiliated podcasts.
We talk with Dave about his career in media branding, the philosophy behind Sound That BRANDS, and what makes a good branded podcast compared to a lazy one. Of course, we also dig into all the services the company offers, such as free consultation, full documentaries, and the big one: end-to-end production. Sound That BRANDS will help establish a branding strategy, find you guests, and handle writing, editing, sound design and distribution. They're the full package, and Dave unpacks it with us in this episode.
They also have a blog to keep you up-to-date on all the biggest and freshest branded podcast news. Even if you're an independent podcaster, or just someone who's interested in the industry, it's still a great read- and totally free! Check it out here.
If you'd like to work with Dave and the team at Sound That BRANDS, visit their website here. You can also connect with Dave on Twitter, Instagram and LinkedIn.
A thanks to the people who support the show each week and allow it arrive on your phones for free.
Matt Fogarty Voiceovers
NLogic: TV & radio advertising and audience data solutions
Megatrax - Licensed Music for your radio station or podcast production company.
A Transcript of the episode is available here.
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