The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
About 90 percent of this podcasts downloads come from two North American countries, Canada & the USA. But a look across the ocean shows the UK in a solid third with Australia and Nigeria tied for 4th, scoring higher than Ireland and New Zealand. I felt compelled to find out more about radio in Nigeria.
EDK is Osato Edokpayi from Abuja, Nigeria. He does the breakfast show at SoundCity in Nigeria's capital. Over the past year, we have been seeing some consistent downloads from the African nation. It is apparent that Nigerian radio is does a lot of things well and has a number of the same challenges that North American stations do. I asked EDK to tell us a little bit about the radio business in Nigeria and spent a few more minutes finding out about that whole Nigerian Prince e-mail scam, some of the foods that he loves, and some of the sports rivalries in the country.
I would also like to say hello to everyone at Inspiration FM in Lagos, whom I follow on Instagram. I love seeing your Instagram Live stories.
Finally - I promised EDK that I would add the Jollaf rice recipe we spoke of to the show notes. Here's one I made.
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
