The Sound Off Podcast is a series of interviews and discussions about Broadcasting, podcasting and New Media. Matt Cundill is a 20 year veteran of the radio industry and has worked on air, and as a program director. Matt now works with broadcasters to make their on-air product shine.
Steve Jones is the VP of Branding & Content at Newcap Radio. He knows a thing about branding having penned two books including "Brand Like a Rock Star" and "Start You Up". His career has taken him in an east-west direction as much as has north-south to places like Boston and the Cayman Islands; and two of the most competitive markets in the country in Halifax and Edmonton where he worked with great rock brands like Q104 and K97. We spent time discussing some of the great promotions, great imaging, and talent that all combine to make a notable radio brand.
Steve also told us about the August 2014 controversy about Quick Hitz on Amp 90.3, and how he sees the whole thing in the rearview mirror.
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