The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Abe Hefter and I finally crossed paths in 2002. I recall hearing him on CJFM (FM96) in the 80's, and in 2002 we convened on Fort Street at that station when CHOM, Mix96 and CJAD merged itself into one entity. Abe began to transition into academia in 2003 when he received an opportunity to teach part time at Concordia University. There's something about teaching that brings out the energy in Abe. Very simply, you can hear it in the episode when we talk about inspiring the next generation of broadcasters.
In this episode, Abe and I track his career in short order which included stops at notable radio stations like CFNY, CKEY, CKNW, CJFM, and CJAD. He also told us what it was like to be call Montreal Canadiens hockey games. Abe has always done a little of everything, and today that includes hosting a blues show on WWUH 91.3, on campus at the University of Hartford. We also discussed in depth about social media and the impact it is having on news, and whether a platform should be censoring its users. Abe said Twitter was his "go-to" so give him a follow.
We also referenced other episodes which featured former personalities and creators now teaching.
This includes:
Dave Bannerman, Nova Scotia Community College
Donna Halper, Lesley University
Carlos Benevides, Conestoga College
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
