The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Christopher Ward was one of the first Much Music VJ's. His new book is called Is This Live? Inside the Wild Early Years of Much Music: The Nation's Music Station. There's a lot we forgot or don't know about the station's early years. Partly because not everyone had the channel for the first few years; it was not apart of the basic cable package until 1987. That led to some lean years budget wise. And this is where the genius of programming head John Martin came in: He hired creative types who knew how to fill a blank canvas. Enter Christopher Ward. You can learn a lot from the past. Being challenged by a budget can always be overcome by hiring creative people who can fill the space. Other things I learned: The first female VJ was Catherine McClanahan, (not Erica Ehm) that I once wrote to MuchMusic and complained, and how often Christopher's friend Mike Meyers would appear on the station. Christopher left for reasons that were all too obvious; writing and producing Alannah Myles' number one song in 1989, "Black Velvet". He told me about the joys of having a number one song on his resume.
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