The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Carlota G is the midday host at 107.5 XTreme Radio in Vegas. We discussed her early career path in radio, starting as a vinyl collector in high school and later transitioning from a medical billing job and then into broadcasting. She was inspired by DJs like Dusty Street and Doug "Sluggo" Roberts of KROQ fame.
Carlota shared stories of her early days in radio, including moving from Southern California to smaller markets like Porterville and Fresno to get her start. She quickly moved up to doing overnight shifts at age 22. We discussed the music scene in the 1990s, including the diversity of alternative radio and the impact of Napster. Carlota honed her interviewing and programming skills over the years, including a long tenure at KCRW.
Carlota opened up about the challenges she faced during the COVID-19 pandemic, including losing her job and suffering long-term health effects. She praised her current boss, Cat Thomas, for his forward-thinking leadership.
We also talked about the potential for revitalizing rock radio by blending alternative and rock music, and Carlota shared her experience of turning around the struggling X107.5 station in Las Vegas. She believes radio can make a comeback by focusing on community engagement, personality, and great music.
A video and transcription of this episode can be found on our network page.
Thanks to the following organizations for supporting the show:
Nlogic - TV & Radio Audience Data Solutions
Mary Anne Ivison at Ivison Voice. - Make her the female voice of your radio station.
Matt Fogarty Voiceovers - It's great to have Matt back for 2024 supporting our show. Make him the imaging voice for your radio station by contacting him through his website.
Megatrax - Licensed Music for your radio station or podcast production company.
Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
