The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
I spoke with Andrea about her career in radio and her transition to voiceover. I met Andrea back in 2006 whe she was just fnishing up her tenure working promotions for Power 97 in Winnipeg. She went on to become a prominent figure in the Winnipeg and later Montreal and Toronto radio markets. She highlights her roles at Curve 94.3 (Remember that?) in Winnipeg, Virgin Radio, CTV, and iHeartRadio, and her shift to voiceover after being laid off in 2018. If you are going to listen to one valuable part about today's world, check out how she is handling AI and her business. She is thinking of the things that a lot of people have not considered for both radio and voiceover. In short: Protect Your Voice. We also discussed her involvement with CAVA, The Canadian Association of Voice Actors, and her recent move to Ottawa.
CAVA is a non-profit, national organization formed by industry professionals who saw the need for a Canadian version of the U.S.-based National Association of Voice Actors (NAVA) - given that we have different laws and needs in Canada. If you are a voice actor in Canada - joining does not the cost a lot and the perks will literally pay for the membership.
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Also we added the Sound Off Podcast to the The Open Podcast Prefix Project (OP3) A free and open-source podcast prefix analytics service committed to open data and listener privacy. You can be a nosey parker by checking out our downloads here.
Thanks to the following organizations for supporting the show:
Megatrax - Licensed Music for your radio station or podcast production company.
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