The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Fred Jacobs was a guest on Episode 53 in a preview to the Broadcasters Meet Podcasters sessions at Podcast Movement in 2017. I have always wanted to do an episode where we looked back at the evolution of his company and a tweet on the 35th anniversary of the company's creation reminded me that it's a good time to have that chat. We cover the creation of classic rock, his transition from the WRIF in Detroit to Jacobs Media, and his relationship to Buffalo where had a great success, a small failure, and a life long September 11th memory.
We also talked a bunch about the discipline in writing a daily blog, the age of acceleration, the importance of non-radio conferences like the CES and Podcast Movement and the importance of networking, meeting people and attending cocktail parties.
Resources:
Subscribe the the Jacobs Media Blog - you won't regret it.
The CES Webinar which was highly talked about at The Conclave
Fred mentioned the name of Kashmir Birk whom he sat with on a panel, you can connect with his LinkedIn page here.
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Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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