The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Will Sterrett is the founder and owner of Rockcastle Media. The Kansas based network launched its first offering Think Fast! in May 2016 on just a handful of affiliates, including KWIX/Moberly, MO, where Sterrett was first heard twenty years prior. Think Fast! quickly grew as did the opportunities for Rockcastle Media Networks, with the following month’s syndication launch of Neon Beat with John Christopher. Since then, the network has grown to the point where it has offerings for every format in every daypart. Including the wildly successful Wilhite & Wall morning show which is now into its second year of syndication.
To see if there is content for your radio station, check out the offerings here - https://rockcastlemedia.com/
I first met Will at the Conclave in 2016 and he saw I was from Winnipeg and from there we have had ongoing discussions about the NHL's Central Division. (formerly the Norris) We continued those discussions right off the bat in this podcast, talked about radio, and then wrapped up with some soccer talk. It is World Cup Season ya know! Will will be at the Conclave, along with myself, CJ & Rachel from our sponsors, Promosuite! http://www.promosuite.com/soundoff
There's more about this episode on our show page!
Thanks also to the people who make this show possible every week including:
Promosuite
Matt Fogarty Voiceovers
Justin Dove at Core Image Studios
Megatrax
NLogic
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