The Sound Off Podcast is a weekly podcast about podcasting, radio, broadcasting, voiceover, and the people shaping the modern audio industry.
Hosted by veteran broadcaster and voice artist Matt Cundill, The Sound Off Podcast takes listeners behind the scenes of audio with in-depth conversations featuring podcast creators, radio professionals, producers, programmers, voiceover talent, media executives, and industry innovators. Drawing on decades of experience in radio and podcasting, Matt brings context, credibility, and curiosity to every episode.
Each episode explores the craft, business, and culture of audio, covering topics such as podcast growth, audience development, monetization, advertising, sponsorship, dynamic ad insertion, analytics, distribution platforms, audio branding, and emerging trends in on-demand audio. From legacy radio to independent podcasts and branded content, the show examines how audio continues to evolve — creatively, technologically, and commercially.
The Sound Off Podcast is known for thoughtful, candid interviews that go beyond surface-level talking points. Guests include radio legends, podcast pioneers, seasoned producers, voiceover artists, and leaders working across podcast networks, media companies, and technology platforms. Conversations focus on real-world experience: what works, what doesn’t, and what creators and companies need to understand to succeed in today’s audio landscape.
Whether you work in podcasting, radio, voiceover, broadcasting, or digital media — or you’re simply fascinated by how audio storytelling works — The Sound Off Podcast delivers insider perspectives, practical insights, and honest discussions about the future of sound.
With a balance of industry expertise and accessible conversation, The Sound Off Podcast is designed for professionals, creators, and listeners who want a deeper understanding of how audio connects audiences, builds brands, and drives culture.
New episodes are released weekly.
Researching for podcast episodes is different in the pandemic. I often have met the person long before I interview them. Perhaps we shared a coffee or drink, maybe we worked together or I saw them speak at a conference. Perhaps I grew up listening to them, worked in the same market or interviewed them for a job. The pandemic has turned some of episodes into radio Lava-Life dates. That's what happened with this episode with Lena Shulman from Vancouver's Jack-FM.
In this episode, I spent a fair amount of time asking her the questions on her online profile, but the real gold was in the after dinner drinks where I found her her family emigrated from the former Soviet Union and later Israel on their way to Canada. As we spoke it was apparent that Lena also knew multiple languages. Her broadcast career started on campus at the University of Toronto where she was studying history. From there she opted for a producer position at Corus Radio Toronto and made her way across Canada to Lloydminster, Saskatoon, Niagara and then back to Vancouver's Jack 96.9 FM where she co-hosts the morning show with Drex and Bob Addison, aka No Fun Bobby.
Lena made mention of a book by Roy Williams called Pendulum. You can order a copy of it here.
You can find out more about Lena and see some of great stuff she is up to on our episode page.
Thanks also to the people who make this show possible every week including:
Promosuite
Justin Dove at Core Image Studios
Megatrax
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
