Selling Intelligence is the evolution of Selling the Cloud and designed for revenue leaders who are navigating the AI era.
Hosted by Mark Petruzzi and Kristin "KK" Anderson, the show brings candid conversations with C-suite leaders across sales, marketing, and customer success on how AI is reshaping the way companies grow, sell, and compete.
From agentic GTM strategies to AI-powered pipeline and revenue execution, each episode focuses on what’s actually working and how leaders are turning intelligence into performance.
If you’re responsible for growth and trying to lead through the fastest shift in go-to-market we’ve ever seen, this podcast is for you.
Moving from data driven to metrics informed decisions and what does this mean for customer acquisition professionals?
This was a primary topic of conversation on the latest Selling the Cloud podcast with Michael Pollack, Intricately CEO
Data is like water - it's really important if you don't have any but what if you have TOO MUCH? Water's value increases exponentially when you process or distill it into higher value outcomes (coffee vs water). This applies to B2B Marketing and Sales by evolving your data strategy from "contacts to context" - creating marketing & sales intelligence
CRM, Martech and Salestech platforms contain and create a lot of content (data) - but not enough context such as:
- What to say and/or what content to share
- When do you share it and how
- How do you say it or how do you message the content
Marketing can add more value to revenue growth by REDUCING the number of leads and moving to a "disqualification" versus "qualification" orientation. Disqualifying low fit leads, contacts, and prospects increases time invested on high quality leads & opportunities
We all know the buying journey has changed - but why are we still using techniques from 10 years ago?
Mike has some interesting insights and ideas that he shares in this episode.
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