Selling the Cloud delves into the stories of C-suite veterans in Sales, Marketing, Customer Success, and RevOps, revealing the secrets behind building successful SaaS empires. Each episode features seasoned leaders who walk through their career journeys, sharing the wins and lessons learned along the way. From mastering customer acquisition to leveraging AI-powered marketing and sales strategies, our guests provide actionable insights for driving growth and business success in the B2B SaaS space.
Guided by a powerhouse team of co-hosts, including Mark Petruzzi, Paul Melchiorre, and Kristin "KK" Anderson, Selling the Cloud offers a front-row seat to the evolving world of Go-To-Market strategies. This podcast extends the insights from the best-selling books "Selling the Cloud" and "Data and Diagnosis-driven Selling", co-authored by Mark Petruzzi and Paul Melchiorre, making it your go-to source for the latest trends and practical tips in SaaS excellence.
In this episode of Selling the Cloud, hosts Mark Petruzzi and KK Anderson sit down with Ioanna Onasi, CEO of Dextego, to explore the intersection of AI and sales performance. As a leader in AI-driven coaching, Ioanna shares how AI enhances—not replaces—human connection in sales.
Key Topics Covered:
- How AI is revolutionizing soft skills in sales—active listening, empathy, and time management.
- The role of AI in go-to-market execution: real-time coaching, buyer intent signals, and competitive intelligence.
- Future trends in AI-powered sales: VR role-playing, wearable AI, and automated deal rooms.
- Ethical considerations in AI-driven selling: balancing automation with authentic relationships.
Key Takeaways:
- AI is a sales enabler, not a replacement for human interaction.
- AI helps sales teams refine soft skills and optimize outreach timing.
- AI-driven coaching empowers sales reps to shorten cycles and improve conversions.
- The future of AI in sales includes immersive training, predictive analytics, and automation without losing the human touch.
Resources & Links:
- Learn more about Dextego: Dextego.com
- Connect with Ioanna Onasi on LinkedIn
- Follow Selling the Cloud for more insights on AI and B2B sales!
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