SaaS Talkâ„¢ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talkâ„¢ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.
Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.
Ideal Customer Profile (ICP) is a term commonly used across the SaaS industry - but what does it really mean, how can a company effectively build a customer acquisition strategy around it and what METRICS can be used to determine a company's ICP and then measure if it really is the best target customer segment?
During this week's episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the following ICP elements to understand, execute and measure the ROI on the "Ideal Customer Profile":
- What variables are used to determine the ICP
- How to measure the relevant fit of a prospect to the ICP
- How to measure if the identified "ICP" is the best target customer segment(s)
- What metrics can be added to the traditional ICP criteria to enhance the targeting strategy
As always - CAC and Growth introduce a new pairing and an attempt at humor throughout the episode 😱
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