The Metrics Brothers (formerly SaaS Talk with the Metrics Brothers) is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics and the metrics that are relevant to Native-AI and B2B software and SaaS companies.
Each 20-minute episode will cover a topic critical to leading a B2B software company, and chalked full of practical advice that can be introduced and applied in most Native-AI, Agentic AI and B2B software and SaaS companies.
ServiceTitan, a vertical SaaS company for the trades recently filed their S-1 and went public on December 12, 2024. Dave "CAC" Kellogg and Ray "Growth" Rike discuss many details regarding the S-1 including the basic enterprise value creating performance metrics and some very interesting aspects of the IPO structure.
During this episode, Dave and Ray discuss several aspects of the S-1 and IPO measured against industry benchmarks including:
- ARR Growth Rate
- Rule of 40
- Net Dollar Retention Rate
- CAC Payback Period
- Gross Margin
- S&M as a percentage of revenue
- R&D as a percentage of revenue
- ARR per FTE
- Revenue breakdown by category (Subscription, Gross Transaction Value, Services)
- Down round from last rounds of funding as a private company
- Compounding IPO Ratchet
- Different classes of stock and voting rights
One of the sources of information used for this episode was the Meritech Capital S-1 breakdown which can be read here.
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