The Metrics Brothers (formerly SaaS Talk with the Metrics Brothers) is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. The Metrics Brothers provides unique insights, strategies, tactics and the metrics that are relevant to Native-AI and B2B software and SaaS companies.
Each 20-minute episode will cover a topic critical to leading a B2B software company, and chalked full of practical advice that can be introduced and applied in most Native-AI, Agentic AI and B2B software and SaaS companies.
Go-to-Market is a term often used to describe the strategy, processes, and organizations that B2B companies employ to acquire, retain, and expand their customer base.
In this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss the recently published ICONIQ report on the State of GTM 2025...and yes, it includes a lot about how AI-native and AI utilization are impacting all things GTM.
Topics include:
- Funnel Conversion Rate Trends
- AI-Native Funnel Performance Advantages
- Cost per Opportunity
- Customer Renewal Timing
- Go-to-Market Headcount allocation (AI-Native vs Legacy SaaS)
- AI's impact on Sales Productivity
- AI Spend Trends
If you are a GTM leader, are responsible for the financial performance of your B2B SaaS company, or are interested in how AI is impacting all things customer acquisition, retention, and expansion, this episode has something for you!!!
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