SaaS Talk™ with the Metrics Brothers is hosted by Dave "CAC" Kellogg and Ray "Growth" Rike. SaaS Talk™ provides unique insights, strategies, tactics and the metrics to measure customer acquisition, customer retention and customer expansion success for B2B SaaS companies.
Each 20-minute episode will cover a topic critical to profitable revenue growth chalked full of practical advice that can be introduced and applied in most B2B SaaS companies.
Figma is a web-based collaborative design platform used by product designers, UX/UI teams and developers. They also just recently filed their S-1.
During this episode, Dave "CAC" Kellogg and Ray "Growth" Rike discuss several aspects of the S-1 including:
- Customer count & revenue by customer segment (< $10,000 ARR, > $10,000 ARR, > $100,000 ARR, > $1M ARR)
- Net Revenue (Dollar) Retention Rate Calculation (132%)
- Gross Revenue (Dollar) Retention Rate Calculation (96%)
- Rule of 40 = 79 (higher than Palantir)
- Impact of the Adobe acquisition collapse - an enterprise valuation perspective
Inspiration for the discussion and a few data points beyond what was in the Figma S-1 included:
If you are interested in SaaS companies, S-1 filings and SaaS Metrics such as Net Revenue Retention, Gross Revenue Retention, and Rule of 40 - those metrics that impact enterprise value - this episode is for you!!!
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