Being a SaaS founder is hard.
Product-market fit. Customer acquisition. Culture. Cash flow. Scaling… It’s a lot!
There’s no roadmap, no magic formula—just hard-earned lessons from those who’ve been there.
The SaaS Builder Podcast cuts through the noise to bring you actionable tactics and fresh perspectives from SaaS founders, growth strategists, and finance leaders.
Join Randy Wootton—CEO of Maxio and seasoned SaaS leader—as he hosts conversations with the voices shaping the SaaS industry. From founders scaling startups to CFOs mastering financial growth, Randy & his guests unpack the decisions, strategies, and challenges that define success in SaaS.
No fluff. No filler. Just the conversations that move your SaaS business forward.
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P.S. We're always on the lookout for SaaS experts. For speaking inquiries, fill out this form. For all other inquiries, email podcast@saasbuilderpod.com.
Produced by I Hear Everything
This week on the Expert Voices podcast, Randy Wootton, CEO of Maxio, speaks to Bebe Kim, a seasoned entrepreneur and CEO of Basis, to shed light on the changing landscape of the office of the CFO and the evolving role of finance professionals. They take an in-depth exploration into the intersection of finance, technology, and leadership, offering valuable insights for those in the SaaS industry. Bebe shares the three-stage evolution of the office of the CFO and how financial acumen is crucial in today's fast-paced, software-driven business environment. With an emphasis on data-driven decision-making, cross-functional collaboration, and continuous learning, Bebe provides a wealth of knowledge on becoming a strategic financial leader in the 21st century.
Quotes
- "Growth at what cost is more of the question than growth at all cost.” -Bebe Kim [08:35]
- “As a CFO, you need to move from just reporting to helping your entire executive team become financially literate so they can understand how decisions are made in trade-offs. So you have this team dynamic versus the CFO off by themselves, building their budget and getting it approved.” -Randy Wootton [34:40]
Expert Takeaways
- The office of the CFO is undergoing significant transformation, driven by advances in technology like AI, software managed services, and out-of-the-box financial tools.
- The evolution of the CFO's role can be marked in three stages: working in spreadsheets (no box), software-managed services (out-of-the-box phase), and finally, the incorporation of AI (black box).
- For modern CFOs, successful execution relies on understanding databases, trusting system-driven calculations, and adapting QA methods beyond traditional bottom-up approaches.
- Automation and AI are pivotal in scaling the finance function, necessary to counteract the dwindling pool of accounting and finance professionals entering the workforce.
- Continuous learning and adaptability in finance are indispensable, enabling CFOs to transition from mere reporting to becoming key strategic partners to executive teams.
Timestamps
[01:19] Bebe Kim's journey as an entrepreneur and the evolution of her role
[05:25] Challenges and lessons learned from raising venture capital
[09:47] The importance of growth efficiency and discipline
[11:32] Lessons learned in a growth-conscious, VC-backed company
[12:03] Capital allocation and starting basis
[13:29] The challenge of understanding financials for non-finance executives
[16:47] The three stages of CFO role transformation
[19:47] The importance of cash management for the CFO
[22:06] The skill sets required for stage two CFOs
[23:41] The challenges of working with databases for CFOs
[29:48] The availability of enterprise tools at SMB and mid-market prices
[32:57] AI's potential to replace repetitive tasks
[34:40] The role of CFOs in partnering with fast-growing companies
[37:03] Contact Basis
Links
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