The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.
Joe McNeill, Chief Revenue Officer at Influ2, talks about the collaboration of rev tech and buying group marketing. Organizations not only need to be more efficient with their commercial spend, they need to specifically target those personas that matter the most to them. In reality, it’s usually more than one person involved in the B2B buying process, and marketing to them all means having relevant messaging for each person. Today, Joe discusses synergies between rev tech and buying group marketing. Show Notes
Connect With:
