Revenue Generator

Marketing
Business
Management

The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.

Credits

Benjamin Shapiro
Doug Bell

Welcome to the Revenue Generator Podcast

Doug Bell, CMO at Lean Data, and Benjamin Shapiro, Founder of I Hear Everything talk about the newly launched Revenue Generator Podcast. New podcasts are launching every day, and there is a need now more than ever for quality content. The two podcast hosts talk about: why there was a need for this podcast, what listeners can expect from upcoming shows, and who their future guests are going to be. Show Notes

Connect With:

The Rev Gen Podcast: Email // LinkedIn // Twitter
Benjamin Shapiro: Website // LinkedIn // Twitter

Rev OPS KPIs and Performance Metrics -- Ray Rike // RevOps Squared

Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses how to measure revenue operations. We take a look at the different metrics and key performance indicators you need to monitor, and the frequency at which you need to monitor them to achieve revenue operations success. Show Notes

Connect With:

Ray Rike: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Leading vs Lagging Revenue Metrics -- Ray Rike // RevOps Squared

Ray Rike, RevOps Squared’s Chief Evangelism Officer discusses lead and lagging revenue indicators. We dive deep into key performance indicators and what they signal for your business. We also look at how different organizations track key metrics depending on their specific business goals. Show Notes

Connect With:

Ray Rike: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Account Based Strategy -- Shari Johnston // Winning by Design

Account Based Practice Lead, Shari Johnston, discusses account-based strategies and account-based marketing. When is your organization ready for an account-based strategy, and how do you prepare your organization for that shift? We also look at the different motions within ABS and how to identify the most suitable for your organization. Show Notes

Connect With:

Shari Johnston: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Ideal Customer & Segmentation -- Shari Johnston // Winning by Design

Account Based Practice Lead, Shari Johnston gives a breakdown of how to identify your ideal customer profile. By identifying your ICP and segmenting them accordingly, your organization can tailor your marketing efforts to target your most valuable customers. In turn, your organization is able to generate high-quality leads and better profit margins. Show Notes

Connect With:

Shari Johnston: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Elevating Women in Rev Gen -- Shari Johnston // Winning by Design

Account Based Practice Lead, Shari Johnston talks about the underrepresentation of women within the revenue operations field. She also discusses the changes that could be made to make teams more diverse and how her organization, Women In Revenue is helping champion equality. At the end of the day, diverse teams simply perform better. Show Notes

Connect With:

Shari Johnston: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Forecasting Startup Scaling Success -- Rahul Chauhan // Foresight Digital

Managing Director at Foresight Digital, Rahul Chauhan, discusses how your startup can progress to a scaleup. Apart from having the right product-market fit, factors like planning, hiring, management, and organization cannot be overlooked. In this episode, we look at how these factors play into your overall growth strategy. Show Notes

Connect With:

Rahul Chauhan: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Assessing Startup the Customer Lifetime Value -- Rahul Chauhan // Foresight Digital

Managing Director at Foresight Digital, Rahul Chauhan, discusses how to assess a startup’s customer lifetime value. By identifying who your valuable customers are, you are better able to position your product in a way that builds trust with your potential customers. In our podcast today, we dive into customer lifetime value and how you can leverage this metric for success. Show Notes

Connect With:

Rahul Chauhan: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

Scaleup Marketing Strategies -- Rahul Chauhan // Foresight Digital

Managing Director at Foresight Digital, Rahul Chauhan, dive into scaleup marketing strategies for startups. Whether you are at the seed stage, or you have already scaled, your customer should be the biggest driver of all your marketing decisions. Rahul Chauhan, Managing Director at Foresight Digital explores the two major scaleup marketing strategies and how your customer can influence both. Show Notes

Connect With:

Rahul Chauhan: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter

What Is Embedded Finance? -- Frederick Crosby // Nium

Chief Revenue Officer at Nium, Frederick Crosby explores the growing embedded finance industry. Seamless integration of financial services to your platform can have significant benefits to your users and for your business. Frederick Crosby takes us through some of these advantages and why more businesses need to adopt embedded finance. Show Notes

Connect With:

Frederick Crosby: Website // LinkedIn
The Rev Gen Podcast: Email // LinkedIn // Twitter
I Hear Everything: IHearEverything.com // LinkedIn // Twitter