The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.
Chad Pulaski, VP of Strategic Opportunity at Gryphon.ai, talks about the disappearing traditional sales process. The sales cycle as we know it has completely changed and sales representatives are no longer running the show. In fact, buyers are now coming to the table with more knowledge of the product and the industry and product acquisition generally involves more than one buyer, making it a more complicated process for sales. Today, Chad discusses why the traditional sales cycle is over. Show Notes
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