The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.
Matthew Marx, CEO at Evocalize, talks about how corporations can help their local franchises own their marketing and optimize their revenues. Although local marketers might not have the expertise that corporate marketers have, there are tools they can leverage to help them perform core functions easily and quickly. In today’s podcast, Matthew Marx discusses how Evocalize helps franchisees optimize their revenue. Show Notes
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