The Revenue Generator Podcast investigates how business leaders blend sales & marketing efforts to expedite demand generation and increase recurring revenue. In each episode, you’ll hear how a member of the Revenue Generation integrates data, SaaS, people, and processes to deliver world-class money-making experiences.
The problem with PLG brands is that they have plenty of signups they can't keep up with and don't know who to target. They also generate a ton of data, and they don't know which is relevant and which isn't because much of it is difficult for humans to make sense of. How does machine learning help with this problem to drive product-led sales? Listen to Thomas Schiavone, the CEO and Co-founder of Calixa, as he discusses machine learning's role in product-led sales. Show Notes
Connect With: