This podcast is dedicated to helping listeners better understand podcast advertising. Whether you're in advertising, marketing, or simply a podcaster interested in learning more about the podcast advertising world this show is for you. We'll provide techniques for implementing your ad campaigns, setting budgets, and expectations giving you the knowledge and expertise to become a podcast advertising expert.
What happens when a podcast becomes bigger than the podcast itself?
Heather Osgood sits down with Christiana Brenton, Chief Business Officer at Steven.com, to explore the rise of the “creator entrepreneur” and what it means for the future of podcast advertising. Christiana breaks down the FlightStory ecosystem, why ownership and control of monetization matter, and how her team approaches selling creators across audio, video, social and beyond.
They also dig into what traditional podcast monetization models may be getting wrong, how advertisers should think about creator-led media, and whether, three to five years from now, we’ll still be buying “podcast ads” at all.
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