Building a strong brand around exceptional customer experience means your customers are doing your marketing work for you because they can't stop telling friends and family about your amazing service. Shannon Vander Meulen talks to CX experts and leaders from organizations that differentiate based on exceptional customer experience. Our guests share insights and tips you can use to build a culture of fandom around your business.
Today, we welcome one of Poppy Barley's all-star founders, Kendall Barber, to the podcast!
A BCom grad from the University of Victoria, Kendall went on to study International Business at the Grenoble Ecole de Management in France before becoming the marketing director for several major Western Canadian companies. On the side, she started a much-loved Edmonton blog, City and Dale, where her "weekend to-do" round-ups and inspiration boards have become the source for the best in local eats, fashion, home décor and events. Other fun facts? She's mastered the art of baking cookies, and had the most unreal wedding in Italy last year.
In the land of made to measure boots and custom shoes, Kendall leads marketing + communications, business + web development, and HR + finance for Poppy Barley; she's the definition of a multi-tasker, fusing natural style and creativity with serious business smarts. And not only does she run her own company, she runs marathons, too.
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