Building a strong brand around exceptional customer experience means your customers are doing your marketing work for you because they can't stop telling friends and family about your amazing service. Shannon Vander Meulen talks to CX experts and leaders from organizations that differentiate based on exceptional customer experience. Our guests share insights and tips you can use to build a culture of fandom around your business.
Ildi Arlette of Results Continuum Inc. has spent over two decades working with spas, hotels, clinics and schools to help them to build processes and cultures that support service excellence. In this episode, Ildi and Shannon talk about bringing humanity back to service delivery and why Ildi says businesses should focus on the customers they already have rather than attracting new customers.
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