Building a strong brand around exceptional customer experience means your customers are doing your marketing work for you because they can't stop telling friends and family about your amazing service. Shannon Vander Meulen talks to CX experts and leaders from organizations that differentiate based on exceptional customer experience. Our guests share insights and tips you can use to build a culture of fandom around your business.
Shauna Thome is the Executive Director at Crowfoot Village Family Practice in Calgary. Shauna talks to Shannon about CVFP's unique model and its commitment to designing care with patients instead of for patients. They discuss how funding models affect the design of patient care and why the PDSA (Plan-Do-Study-Act) methodology helps CVFP to adapt in a quickly changing world.
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