Building a strong brand around exceptional customer experience means your customers are doing your marketing work for you because they can't stop telling friends and family about your amazing service. Shannon Vander Meulen talks to CX experts and leaders from organizations that differentiate based on exceptional customer experience. Our guests share insights and tips you can use to build a culture of fandom around your business.
Rob Park, COO at Calgary-based Helcim, joins Shannon to talk about building a brand around outstanding customer experience. Helcim's lofty goal is to become the world's most loved payments company. As COO, Rob leads the company in their pursuit to redefine what small and medium businesses expect from their payments provider. Rob and Shannon discuss the importance of consistency and living up to your brand, building a team, mentoring juniors in the workplace and navigating the perils of social media when it comes to online brand reputation. They also talk about the challenges of keeping the feedback loop open as a company grows and
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