Building a strong brand around exceptional customer experience means your customers are doing your marketing work for you because they can't stop telling friends and family about your amazing service. Shannon Vander Meulen talks to CX experts and leaders from organizations that differentiate based on exceptional customer experience. Our guests share insights and tips you can use to build a culture of fandom around your business.
Brett Colvin is CEO of Goodlawyer, a legal-tech platform that connects Canadian entrepreneurs with specialized lawyers. He founded Goodlawyer in response to a contradiction he saw in the industry, where there is a perception that there are too many lawyers and yet 77% of legal needs are unmet. Goodlawyer differentiates itself by focussing on adding value instead of billable hours. Shannon and Brett talk about team engagement, nurturing leads through high-value education and content and building a "seriously fun" culture that engages the whole team in the corporate mission.
Discover more about Goodlawyer here.
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