As interior designers, we’re accustomed to celebrating the end of a project. But what about the people and process behind those designs? Once Upon a Project delves into the stories of creating the spaces that we inhabit with the designers who dreamed them up. Join AJ Paron, EVP and Design Futurist of SANDOW Design Group, in unraveling what it takes to bring interior design projects to fruition—from the designer’s inspiration to the setbacks, surprises, and serendipitous events along the way.
Once Upon a Project is part of the SURROUND Podcast Network by SANDOW Design Group—the home of design brands you know and love like Interior Design magazine, Metropolis magazine, Luxe Interiors + Design, Thinklab and more.
See our show notes, and discover more design podcasts at surroundpodcasts.com
Wild, ambitious projects can be done — or they can be epic.
Neil Ferrier, founder of the design firm Discommon, chose the latter when his team took on the ultimate challenge: designing and installing a 48-foot-long sculpture of the Concorde, suspended inside a London restaurant.
Ferrier shares what it took to bring his firm’s largest project — in both size and scope — to life. The intricate feat of structural engineering was crafted from hundreds of machined aluminum panels, designed to appear nearly seamless. Along the way, it tested every major aspect of the process: safety (“the damn sprinklers”), budget (“we blew through it”), install (a “team of wizards”), and Discommon’s uncompromising ethos (“f*ck mediocrity”).
“Could we have executed a foam one of these? Of course we could have,” Ferrier says. “And every time I went into that restaurant, I’d be like, ‘this sucks.’ We really asked ourselves, what’s the version of this that is epic?”
This season of Once Upon A Project is presented by KI.
Once Upon A Project is produced by Rob Schulte and Rachel Senatore at SANDOW DESIGN GROUP and is a member of the SURROUND Podcast Network.
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