On Her Mark
Kick It Founder Eliza Shirazi on Building Business & Living Life Your Way
Everything Eliza Shirazi does is rooted in community. It's what inspired her to find and start her popular workout Kick It By Eliza in 2009, gave her the confidence to pursue it full-time in 2016, and the fuel to continue growing it IRL and virtually today. The creative and community side of things came easy to Eliza but the business was a much different beast but something she has navigated with grace and growth! Today we dive in to:
- What inspired her to teach her first Kick It class & how it's grown in 10+ years
- Resources and supports that helped her navigate and grow the business
- Tips to ditch the "shoulds" in life and show up completely and confidently
- Reframing fitness as a privilege over a punishment
- Female empowerment, i.e. The Fempire
- What the role of Titi (auntie) means to her
Follow along with Eliza on social: @kickitbyeliza
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Follow along with Hannah on social: @_hannah.donnelly
To watch the episodes: NBC Sports Boston YouTube