"New Money With Spencer and Solo" is a 12-episode series from CoinDesk. Hosted by Spencer Dinwiddie of the NBA and his business partner, Solo Ceesay, “New Money” explores what it means to be part of the new “creator economy.” In "New Money," we hear from pro athletes, celebrities and social media stars who are on the cutting edge of interacting directly with fans as they develop new ways to generate revenue from their own celebrity. Episode guests include Matt James (The Bachelor), R&B singer Mario, Foye Oluokun (Atlanta Falcons), Renee Montgomery (Atlanta Dream) and social media stars with a cumulative following of 30M+. The conversations are casual, fun and insightful, with topics that cover tech, celebrity, media and everything in between.
There’s no guidebook, no course for marketing in the social media age. Yet platforms like Facebook, TikTok and Instagram have proved to be fertile ground for marketing and presenting personality-first ad campaigns.
Two influencers-turned-brand-founders Sabrina Sadeghian of the skincare-focused makeup brand 4AM SKIN, and Nicole Shiraz of Nalia Swim join “New Money” hosts Solo Ceesay and Spencer Dinwiddie to discuss how social media helped take their brands to the next level. The benefit of a social-first marketing strategy is that creators are empowered to showcase their work alongside their personal branding.
Sabrina and Nicole both analyzed the market from the consumer’s perspective prior to starting their businesses, which allowed them to identify and fill gaps in the market that the big brands had overlooked. Additionally, the two share the importance of recognizing and adapting to constantly changing trends to stay relevant in a saturated market.
Watch the full episode here.
“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/CoinDesk.
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