"New Money With Spencer and Solo" is a 12-episode series from CoinDesk. Hosted by Spencer Dinwiddie of the NBA and his business partner, Solo Ceesay, “New Money” explores what it means to be part of the new “creator economy.” In "New Money," we hear from pro athletes, celebrities and social media stars who are on the cutting edge of interacting directly with fans as they develop new ways to generate revenue from their own celebrity. Episode guests include Matt James (The Bachelor), R&B singer Mario, Foye Oluokun (Atlanta Falcons), Renee Montgomery (Atlanta Dream) and social media stars with a cumulative following of 30M+. The conversations are casual, fun and insightful, with topics that cover tech, celebrity, media and everything in between.
Twitter, Instagram, YouTube, TikTok: Which to Choose? With so many popular social media platforms today, content creators may feel lost in the sea of apps.
Chaz Smith, Eric Struk and Chozus join “New Money” hosts Spencer Dinwiddie and Solo Ceesay to weigh in on the benefits and challenges of the many social media platforms. These influencers take a methodical approach to their content, homing in on their audience, branding and “it” factors. Each creator’s unique talents are represented better by one platform or another, and identifying that selection is a key step towards success.
Outside of gathering audiences on these platforms, Chaz, Eric and Chozus have identified a difference in the brand treatment received across platforms. There’s a legacy respect embedded in YouTube that often results in higher payouts for creators.
Listen to learn more about which platforms are best for creators at every stage of success.
Watch the full episode here.
“New Money With Spencer and Solo” is produced by CoinDesk. Our theme music is “Street Knowledge” by KC Carter. Art design is by Calaxy/Coindesk.
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