Selling complicated products and services is a relatively new thing, but most sales advice isn’t up to the job. On Modern Sales, you'll get actionable advice based on the psychology, behavioral economics, and neuroscience of how people buy.
Hosted by Liston Witherill, Head of Growth at Gold Front, a creative agency working with high growth startups.
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There are so many different ways to view your sales process and what happens along the way. Mike Simmons of Catalyst Sale joins the show to discuss the different ways he views selling, and how it can change your whole approach to the sales.
Mike's website, Catalyst Sale
Connect with Mike on LinkedIn
Want the full transcript? Visit the show notes page on our website:
https://servedontsell.com/modern-sales/catalyst-sale
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