B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.
Kevan Savage, Principal of the Marketing practice at the Alexander Group shares the results of the research and associated report from the Alexander Group - Unveiling Pipeline to Profits with our host, Ray Rike. The report highlights the trends in demand generation and the associated return on investment of those changes. Key topics discussed during this episode include:
- Marketing expense trends as a % of Revenue
- Allocation of Marketing investments for Demand Generation
- Pipeline contribution by source
- Full conversion benchmarks from Marketing Qualified Leads to Revenue
As companies model and plan for next year - this episode is chalked full of the latest trends, budgets and Return on Investment by company size and is a great listen for CMOs, CEOs and CFOs as they focus on efficiency growth strategies, and tactics.
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