B2B SaaS and Cloud founders, CEOs, and Go-To-Market operating executives share their journey as they scaled their business from $0M ARR to $100M and beyond. The guests share their insights on measurements of success, performance metrics, and benchmarks they use to guide and inform their decision-making and growth journey.Guests include founders and CEOs of amazing success stories such as LinkedIn, DocuSign, Marketo, Gainsight, Salesforce Commerce Cloud, ringDNA, InsightSquared, Cloudera and Gong. Beyond founders and CEOs, we also speak with leading Venture Capitalists, Go-To-Market executives and industry thought leaders who share their experience and insights into customer acquisition, customer retention, and customer expansion best practices.
Speaking to Jacco van der Kooij, Founder and CEO, Winning by Design is like drinking a shot of espresso first thing in the morning.
During this episode of the Metrics that Measure Up podcast, our host Ray Rike covers a wide array of topics that essentially asks the question - "Has SaaS lost Go-to-Market Fit?" and if so "What to do about it". Topics covered include:
- Data that highlights the need to change Go-to-Market tactics in SaaS
- The concept and reality of the need to "Cut to Grow"
- The importance of Unit Economics
- Go-to-Market Fit - What is it?
- ScaleUp Fit - when is the right time
- GTM Efficiency Metrics that Matter more in 2024 and beyond
If you are responsible for the Go-to-Market functions in a B2B SaaS company, or as the CEO and CFO depend on the GTM functions to delivery efficient revenue growth, this conversation is a great listen!
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
