The Media Roundtable isn’t just another industry podcast; it’s an open lab where the sharpest minds in podcasting, advertising, and media break down the forces shaping the audio landscape—and reconstruct them in real time.
We created this show in service of the Chief Audio Officer: the marketer responsible for making audio campaigns not just sound good, but drive results. For many brands, audio advertising is a highly effective secret weapon–but it can be difficult to navigate, requiring specialist expertise to untangle its nuances. From brand safety to ad load, from recapping the latest industry news, to redefining what a podcast is in this day and age, we tackle the issues that matter most to a CAO, in the most entertaining way possible.
You’ll hear from a wide range of voices—past guests include T-Pain, David Spade, Ashley Flowers (Crime Junkie), Ben Shapiro (The Daily Wire), and Ira Glass (This American Life), to name a few—alongside leading brands, publishers, and our own team of experts. If you’re invested in audio, whether you're buying the ads, creating the content, or just curious about the business, Media Roundtable is your ear to the ground with an eye on the future–and it’s time you listen.
The Media Roundtable is back with some award-winning podcasting starpower, resurfacing from July’s 2nd Annual CAO Summit.
Dan Granger (CEO, Oxford Road & Veritone One) sat down for a fireside chat with Paul Scheer, award-winning actor (The League, Black Monday, Veep, Fresh off the Boat) and host of How Did This Get Made (back-to-back Ambie winner for Best Comedy Podcast), courtesy of SiriusXM.
“The benefit with podcasting is you have this very symbiotic relationship with the ads and the host… so you actually look forward to the ads as a piece of content in the episode.”
-Paul Scheer (Host, How Did This Get Made).
Together they talked long-time fan bases, restrictive ad copy, and how the comedy genre isn’t what you think it is. Let’s dig in.
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