The pace of change in our culture is unprecedented and shows no signs of slowing. So what is most important to pay attention to when striving to innovate, create, and lead? From the team behind Masters of Scale, Rapid Response features candid conversations with today's top business leaders navigating real-time challenges. Hosted by the former editor-in-chief of Fast Company, Bob Safian.
Everything starts with transportation, says John Zimmer, co-founder and president of Lyft. And even though ride sharing is sharply down, transportation remains key – for essential workers and for our supply chain. So Lyft is flexing some new muscles, says John. They recently launched a delivery service so they can help get supplies where they need to go – and put drivers on the road. They’ve also spent over a million dollars on protective equipment so that both drivers and riders can be protected; and began providing free and discounted rides to both essential workers and people in need of transportation. John’s hope is that by Lyft staying true to its mission, they’ll come out successful on the other side.
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