The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Converting YouTube viewers into qualified leads is a persistent marketing challenge. Nate Woodbury, CEO of Be The Hero Studios and producer of over 60 successful YouTube channels, shares his proven approach for using YouTube as a lead generation tool rather than an ad revenue platform. His strategy focuses on creating highly specific search-optimized content that answers targeted questions, building relationships with viewers before implementing strategic calls-to-action, and offering value-aligned lead magnets including mini-courses, webinars, and downloadable resources that convert viewers into business opportunities. Show Notes
Connect With:
See Privacy Policy at https://art19.com/privacy and California Privacy Notice at https://art19.com/privacy#do-not-sell-my-info.
