The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Ismael El-Qudsi, Co-founder and CEO of SocialPubli, explores AI for influencer marketing. AI has revolutionized influencer marketing by empowering brands to identify the ideal influencers and enhance campaigns through extensive data analysis. However, the current level of AI's capabilities raises concerns about its readiness to autonomously manage influencer marketing campaigns. Today, Ismael discusses whether AI is the next frontier of influencer marketing. Show Notes
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