The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Birk Cooper, CMO at Fetch, looks at the efficacy of loyalty and rewards programs. Loyalty and rewards programs can be incredibly powerful for brands and help them to build long-term relationships with consumers. Furthermore, the data these programs produce enables brands to create long-term value for consumers and long-term revenue generation for the brands. Today, Birk discusses loyalty and reward program creation. Show Notes
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