The MarTech Podcast ™ tells the stories of world-class marketers who use technology to generate growth and achieve business and career success. In each episode, you’ll hear from an innovative marketer as they walk through their career path and discuss the challenges of their current roles. This podcast will unearth the successes and pitfalls of industry experts, as they share their real-world experiences and teach us the tools, tips, and tricks that they’ve learned along the way.
Alex Makarski, Founder of Clickmakers.io, explores why collecting more of the right kind of data is crucial for winning with AI models. The more data you have, the better you can understand your customers and optimize your media buying efforts for maximum impact. Yet, collecting data is not enough; it must be effectively fed back into the media buying platform to enable learning and revenue optimization. Today, Alex discusses his theory that whoever has the most data wins. Show Notes
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