Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
Knowing how to fashion an interesting and intelligent message is crucial to growing your business. Regardless of the type of message you're sending, there are five fundamental characteristics every message should have. Let’s talk through them.