Every message a business sends is an attempt to get the recipient to either feel something, know something, do something or say something. At its core messaging is all about increasing engagement, and Intercom on Customer Engagement is a buzzword-free guide to creating and sending the right message, to the right people, at the right time.
In most cases "message personalization" refers to nothing more than easily captured demographic and geographic data. True personalization is about understanding the behavior of people in your product, and tailoring your messaging around that. Here, we walk through how to get behavior-based messaging right.