Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands.
In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Taryn Langer is Founder and President of Moxie Communications Group, the PR powerhouse that helped launch startups like Casper and Dollar Shave Club. In this episode of In the Sauce, Ali and Taryn discuss the importance of a clear brand story: Why is your product better? Who or what are you challenging and how? Taryn shares some failure stories, some incredible advice, and even gives Ali a bit of therapy.
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