Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands.
In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Gertrude Allen is CEO of Pet-Plate, a direct to consumer pet food business, as well as an investor, brand-builder and operator. In this episode of In the Sauce, Ali and Gertrude get down to brass tacks about all things fundraising. Gertrude breaks down when it's time to move from friends and family to angels and early stage institutional investors, the key metrics those investors will be looking for as they evaluate your business, and what founders should be looking for as they evaluate opportunities.
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