Over 250 episodes and interviews across the CPG value chain. Alison Cayne shares Interviews with experts, retailers, and investors who can help founders and operators build sturdy consumer businesses. With hours of brass-tacks advice from finance, legal, operations, and supply chain experts to helpful hacks from brand marketing and social media specialists, ITS is the go-to podcast for emerging brands.
In the Sauce is produced in partnership with Naturally New York, a community organization dedicated to fostering sustainable and responsible business practices, stimulating conscious business growth, supporting entrepreneurship, and cultivating exceptional leadership within the natural products industry in the Greater New York area.
Alex Stikeleather is a freelance graphic designer and the artist behind the Haven's Kitchen Sauces pouch design. After graduating from SVA and four years at Pentagram, where she worked on branding for the Wing, Alex went out on her own to help brands tell their story through design. Alex and Ali discuss how they worked together to refresh the HK logo and make it packaged-good friendly, the importance of visual branding, and why bringing a designer in early is a good idea for emerging CPGs.
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